SBD CO is a boutique e-commerce consultancy run by a real founder. Every service I offer is something I've done myself — for real products, with real money on the line.
Most consultants advise from the sidelines. I built Bumble & Bright and Rinarie Home from the ground up — from sourcing manufacturers in China to writing listing copy, designing gallery images, running Amazon PPC, setting up TikTok Shop affiliates, and figuring out what actually works through trial, error, and real money spent.
Every service I offer is something I've done myself. That means when I help you, I'm not guessing — I'm sharing what I know because I've lived it.
I work with a small number of clients at a time. When you work with SBD CO, you work with me.
Keyword-optimized titles, benefit-driven bullets, A+ content, gallery images, and PPC strategy. For new sellers and existing brands whose listings aren't converting.
Get your products in front of Walmart's 120M+ monthly shoppers. Listing setup, content optimization, and launch strategy from someone with real platform experience.
Creator outreach, affiliate setup, UGC sourcing, and content strategy. The fastest-growing sales channel for product brands — set up right from day one.
Logo, color palette, product packaging guidance, Amazon storefront, and marketing assets. Your brand should look as good as your product.
Clean, conversion-focused DTC stores built for small product brands. From zero to launch, with everything you need to start selling direct.
Market analysis, competitor research, and opportunity identification for brands looking to expand their product line or launch their first product with confidence.
Built from concept to Amazon launch — product development with overseas manufacturer, full brand identity, listing optimization, A+ Premium content, gallery image design, PPC strategy, TikTok Shop setup, and ongoing growth. The Go & Glow Bunny sleep trainer clock, live and selling.
Home and lifestyle brand launched from the ground up. Full brand development, Amazon listing strategy, product photography direction, Shopify store build, and marketplace launch. Expanding product line in development.
I work best with small product businesses that have something real to sell and need a trusted partner — not a big agency with junior staff, not a freelancer guessing at strategy.
"When you work with SBD CO, you work with me. Not a team of juniors. Not a templated process. Just honest, experienced help from someone who's built this herself."
I'm Shayna Borden, founder of SBD CO, Bumble & Bright, and Rinarie Home. I've spent years building product brands from the ground up — finding manufacturers, developing brand identities, writing listing copy that converts, designing gallery images, running Amazon PPC, sourcing UGC creators, and solving every problem that comes with being a small business owner in e-commerce.
I didn't learn this in a course. I learned it by doing it with my own money, my own time, and my own brands. Every mistake I've made is one you won't have to.
I'm based in Murrieta, California. I'm available for local in-person meetings as well as remote clients. I work with a small number of clients at a time — because I'd rather do excellent work for a few people than mediocre work for many.
Free 30-minute consultation. No pitch, no pressure — just honest feedback on where you are and what would actually help.
Book a Free CallOr email directly: shayna@sbd-co.com